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Bridging the Millennial home buyer divide

Over the past 3-4 years I’ve been selling more and more homes to members of the  Millennial Generation.  More than to any other.  I work in the San Francisco East Bay (Oakland, Piedmont & Berkeley [1]) and I’m right in the path of tech companies turning towards Oakland’s more affordable commercial environments and cheaper employee housing inventory.  Companies like Pandora Music, Ask.com and now Uber have all made (or are making) the jump to the East Bay.


Looking forward I see the trend of Millennial purchasing homes and condos fueling the local market for these primary reasons:


Doing business with Millennials was at first a bit off putting and took some getting used to, however I’ve developed a few do’s and don’ts that have helped me make the adjustment:

Millennials have high incomes, un-jaded spirits and make up a large segment of the buying population.  They have unprecedented access to information and are ultra efficient at obtaining it.  In most cases Millennials don’t know what they don’t know.   They routinely turn to Google for answers, but in most cases they don’t know the right questions to ask.  That’s where we come in.  Remember, information does not equal experience.  And it’s our real-world experience as veteran agents that is our golden value proposition to them. 

While doing business with this generation may take some getting used to, once you earn their respect you’ll find them extremely loyal, appreciative and they will enthusiastically act as a funnel of new client referrals. 

Brian Santilena is a real estate professional with Pacific Union Real Estate and has been working the greater communities of Oakland, Piedmont and Berkeley [1] CA since 1998.  BRE Lic#01244612 www.LivingOakland.com [4]  c. 510-501-3534